Brochure Paper Weight

The paper you chose for your brochure can subliminally impact your brand image as much as a poorly thought out campaign so it s important to make the right decisions. Here s a quick list of paper weights including grammage gsm. This is your average computer paper with a thickness of 20 28 lbs.

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Standard copy paper has a weight of 20 pounds or about 75 grams per square meter gsm.

Brochure paper weight.

The paper weight is important because it directly affects the way the user will physically interact with your brochure. Because of this it isn t easy choosing the paper weight for your brochure. There are two main things to consider before looking further into brochure printing both which will affect how your brand comes across. Perfect weight for brochures and presentations.

Gsm is a consistent number for papers running smaller to larger regardless of paper basis weight. Luckily for you we have a list of the best paper weights to use. Paper weight speaks volumes about whether a piece feels cheap or high quality how important is the tactile feel. Most of these products have a weight of 48 to 52 pounds or about 180 to 190 gsm.

Lighter to carry if you re handing out your brochures personally inexpensive. Heavier paper is more rigid helping items stand up when folded. If you are folding your brochure the maximum recommended thickness for 2 or more folds is 100 cover. Plastic paper like smartflex can create water and tear proof products like maps or menus.

In the united states the paper weight is determined by weighing 500 sheets of a particular type of paper. Also the most popular business letterhead or stationary weight. Excellent for 2 sided printing with minimal show through. Hp professional business paper for inkjet and laser printers glossy letter size 8 1 2 x 11 heavyweight 48 lb pack of 150 sheets q1987a.

Paper help guide understanding the differences in paper weights. Paper designed for brochures uses heavier stock higher grammage to add heft and increase opacity. Getting your design right and filling it with content and images is often the first thing you will sort out. The total weight varies depending on the sheet size and the paper thickness.

Each has their own unique style benefit. Perfect weight for brochures and presentations. A guide to paper weights for print brochures posted by digital printing on 23 09 13 when it comes to deciding on your print brochures the type and weight of paper can often be one of the last things you decide on. When it comes to the weight of the paper you want to use for the brochure there are two main types.

Paper stock card stock. Generally multipurpose paper used in the office printer.

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